Postcard and EDDM Marketing is one of the most effective ways to get your business growing, especially during holiday seasons. Be Careful however, if not done right, your campaign won’t succeed. Especially if you are a small business starting up, you are at risk to not have many responses at the start. In order to […]
Direct mail is unquestionably effective, has fantastic returns, and can easily dovetail into your existing marketing campaign. Here’s how a put together a great direct mail automation campaign to squeeze every last drop of value from your budget. The Benefits of Omni-Channel Marketing Almost three billion emails get sent every day, and people are getting […]
Steps You Can to Take to Up your Postcard Marketing Strategies Postcard marketing is one of the basic but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly […]
Tips and Tricks to Create an Effective Ad It is important that business owners understand the basics of writing a good advertisement. All businesses need promotion. I have seen thousands and millions of dollars wasted on ineffective, poor or outright bad ads—and I want to save you that pain and stress. But most importantly, I […]
Bad Print Ads and Ways to Improve Them Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print […]
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